Allison Landry has been with the Christopher Companies for over 7 years, overseeing all marketing operations throughout Virginia, Delaware, and Maryland. She graduated from Virginia Commonwealth University in 2013 with a degree in Mass Communications and landed a position with a national builder, gaining critical industry insight and marketing skills that ultimately impacted the role she is in today. Allison is responsible for managing the overall marketing strategy for 15+ communities with a production volume of nearly 100 homes and counting (as of Nov 2023). This includes managing the company and various community websites, social media and e-mail design and content scheduling and updates, maintaining and growing the customer and partner database, and collaborating with outside agencies and vendors to develop and measure metrics for various advertising strategies.
Allison is also on the board of the Christopher Cares Foundation and holds the office as Vice President. The Christopher Cares Foundation is the company’s philanthropic arm, where she helps organize and promote a wide range of events that contribute to multiple causes and organizations, including various community clean-ups, the Relay for Life, Walk to End Alzheimer’s and various HomeAid and NVBIA efforts.